Donations from Dairyland's retired Genoa Station #3 power plant (Genoa, Wis.) to Habitat for Humanity’s ReClaim Salvage Program raised $14,190 for the La Crosse Area Habitat for Humanity and diverted approximately 21,285 lbs. of materials from the landfill.

The items selected by Habitat for Humanity in La Crosse will be sold at their local ReStore business. ReStore sells new and used furniture, appliances, building supplies and home goods. ReStore profits are used to build and repair homes in the Coulee Region.

“Throughout the dismantlement process, Dairyland has been committed to finding sustainable ways to reuse materials and benefit the community whenever possible. We are proud to partner with Habitat for Humanity with donations that positively impact local communities and the environment,” said Dairyland President and CEO Brent Ridge.

“The ReClaim Program provides a very important service for the community. Not only does it help our environment by diverting items from the landfill, but it also provides hope and help for families right here where we live and work,” said Habitat for Humanity Executive Director Kahya Fox.

Dairyland’s Genoa Station #3 coal-fired 345 MW power plant was retired on June 1, 2021, following 52 years of providing safe, reliable power to the region.

Additional Genoa Site donations benefit schools, education and safety
In addition to the Habitat for Humanity donations, the DeSoto (Wis.) High School is utilizing laboratory equipment donations from our Genoa Site. 

The Eleva-Strum (Wis.) School District received professional equipment from the Genoa Site Maintenance Shop to be used by Eleva-Strum’s Cardinal Manufacturing Program at the high school. The in-school manufacturing business introduces students to career opportunities in manufacturing and teaches soft skills for future employment. Note: Do you follow Dairyland’s Facebook page? If so, you’ll see the shout-out from Cardinal Manufacturing to Dairyland for the donation. 

Dairyland also supported the Genoa-Harmony Fire & Rescue with a donation towards the purchase of a new AED. The volunteer-based Fire and EMS department serves the Village of Genoa and Townships of Genoa and Harmony. Dairyland is thankful for local emergency services professionals who help make sure everyone goes home safe, every day.