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Dairyland employees, members, their families and friends made merry and eased food insecurity in our community by safely staffing our 27th night at Rotary Lights. Dairyland also helps sponsor the holiday event and is proud to have been among the participants since the event’s first year. In addition to volunteering to staff a night of Rotary Lights, Dairyland donates equipment to help put up and take down lights. 

Rotary Lights is the largest holiday lighting display in the Midwest. Over 160,000 people walk, drive or take a carriage ride through the park to admire the 4 million LED lights during the holiday season.

The Rotary Lights mission is to “feed the hungry of the Coulee Region.” Although the display is free, collection boxes at the park encourage visitors to give nonperishable food items or a monetary donation to local food pantries. Food donations collected during Dairyland's night at Rotary Lights this year will benefit the WAFER food pantry.

The Rotary Lights display began on Friday, Nov. 25, at Riverside Park and continues through New Year’s Eve. The display is open from 5 to 10 p.m. daily, except for Christmas Eve and Christmas Day when it runs from 5 to 9 p.m., and New Year’s Eve when it is open until 1 a.m. Santa is in the park every night through Dec. 23 from 5 to 8 p.m.

Visit and the Rotary Lights Facebook page for all the details, including the entertainment schedule in the Ice Castle and information on the ice skating rink, live nativity scene, carriage rides and the Ugly Sweater 5k run.