Since we draw upon natural resources to serve our members, we have an obligation to give back to the environment and preserve it for future generations. At Dairyland, this commitment takes many forms—large and small, regulated and voluntary.
Since 2007, Dairyland Power Cooperative has invested nearly $300 million for state-of-the-art air emissions control equipment and other environmental investments at its Genoa Station #3 (G-3) and John P. Madgett (JPM) coal-fired power plants. G-3 was located in Genoa, Wis., but was retired on June 1, 2021. JPM is located in Alma, Wis. The air emissions control equipment has resulted in a significant reduction in emissions of sulfur dioxide, nitrogen oxides, mercury and particulate matter.