Environmental Equipment Investments

Since 2007, Dairyland Power Cooperative has invested nearly $300 million for state-of-the-art air emissions control equipment and other environmental investments at its Genoa Station #3 (G-3) and John P. Madgett (JPM) coal-fired power plants. G-3 was located in Genoa, Wis., but was retired on June 1, 2021. JPM is located in Alma, Wis. The air emissions control equipment has resulted in a significant reduction in emissions of sulfur dioxide, nitrogen oxides, mercury and particulate matter.